The secret manufacturing process for Palcohol, the controversial just-add-water adult beverage, is being auctioned off to the highest bidder in 128 countries.
Palcohol’s creators announced the auction in an email on Monday – 12 days after California became the 34th state to ban the product before the first single-serve pouch hit the shelves..
“Instead of manufacturing and distributing Palcohol ourselves, we have decided to auction off the secret manufacturing process to the highest bidder in each country,” according to the email announcing the auction. “”We’re doing that because individuals/companies in each country have a much better understand of the liquor laws and distribution channels for that country.”
Creator Mark Phillips thought he had invented an ingenious way to make alcohol more portable and accessible by decreasing its size and weight. But lawmakers around the country rebelled, claiming it would increase alcohol abuse.
Among the fears: People will sneak it into venues, such as movie theaters, concerts and stadiums; people will snort it; Minors will be more likely to get a hold of Palcohol; it will be easier to spike drinks.
Efforts to ban Palcohol in Florida began in 2015, when Republican state Sen. Anitere Flores of Miami, filed a bill to ban the sale of powdered alcohol after she heard “from moms and dads around the state.”
Attorney General Pam Bondi also made a powdered alcohol ban a priority during the 2015 legislative session: “We want to flat-out ban it in our state.” But that didn’t happen and a similar bill banning powdered alcohol failed to pass this year.
Still, efforts to get Palcohol in stores suffered another blow in June when the American Medical Association adopted a policy during its annual meeting supporting federal and state laws banning powdered alcohol.
“Given the variety of flavors that could be enticing to youth and concerns that the final alcohol concentration could be much greater than intended by the manufacturer, we believe that powdered alcohol has the potential to cause serious harm to minors and should be banned,” said AMA Board Member Jesse M. Ehrenfeld, M.D.
There are two types of Palcohol: V, made from premium vodka distilled four times and R, made from premium Puerto Rican rum. Lipsmark also plans to sell four powdered cocktails: Cosmopolitan, Mojito, Lemon Drop and Powderita, which tastes like a Margarita.
“Our manufacturing process can produce the equivalent of one mixed drink for just pennies a bag without using any costly custom equipment. In fact, you could spend under $10,000 USD for equipment and have the capacity to produce 500,000 drinks a month!”
The auction begins on Jan. 1, 2017 and there are minimum bids for each country, calculated by using the number of people who drink alcohol in that country based on the World Health Organization’s (WHO) Global Status Report on Alcohol 2014. There is also a BUY NOW price.
For example, in Iraq, where there are an estimated 1.9 million drinkers, the minimum bid is $10,000 and the BUY NOW price is $100,000. By contrast, in Russia, where there are 97.6 million drinkers, the bidding will start at $70,000. The BUY NOW price is $12 million.
In the United States, where there are 139 million drinkers, bidding will begin at $70,000 and the BUY NOW price is $15 million.
Prospective buyers are welcome to sample Palcohol but it won’t be easy – or cheap.
“You may come to Scottsdale, Arizona and we will allow you to sample it here,” according to the auction instructions.”The cost is $100 per sample which is enough to make one drink. You will not be able to take any samples with you. ”